Statement of Intent
How do you intend to use the
four areas of the media theoretical framework to communicate meaning and meet
the requirements of your chosen brief? (approx. 400 words)
Product
1
My music
video will be aimed at 16-25-year olds who belong to the AB social class. In
order to try to appeal to my target demographic, ensuring that the actors I
include in the music video will represent this social group. Furthermore, when
it comes to representations of gender within my music video, I do wish to
represent males and females in a somewhat stereotypical manner. Within my video,
elements of mis en scene will remain ordinary, playing into the idea that these
are ordinary people which people will be able to relate to and identify with,
therefore, the use of costume will be minimal and will upkeep what you would
expect someone within the age demographic to wear. As for the shoot itself, it
will take place in areas which are fairly desolate, and from my planning I have
decided that I will shoot in a woodland area, by a lake, and I will also use a
field near a burnt out car to mirror the feelings of isolation which I plan to
convey in some of my video. At the start of the video I plan to establish the idea
of two people losing touch, and there is a clear feeling of loneliness. I then
wish for the video to cut when the beat cuts in, to show some flashbacks of the
times before.
Product
2
My main
goal with the artists website is to show a clear link to the music they create
and kind of website you would expect them to have. For artists which create
instrumental dance music, I do plan on using someone unknown, therefore the
websites would be fairly minimal to fit in with the edgy cliché that you would
expect a small-scale artist to follow. My plan for my website is to have it
remain predominantly in black and white, due to the overall chicness of the
music. I will then use black and white film photographs that I have taken on
the back of the home page and the linked page. As for the homepage, I do plan
to have elements that you would expect a musicians website to have within it through
promoting the latest track, and embedding the music video within. I will also
add a bio section about my artist and possibly more photographs depicting a
tour. As for the linked page, I do plan to have photography and buttons as sort
of a marketing strategy to draw people into the music.
For the
typography of the website, I will use a refined basic font such as Arial or
Calibri. I will also have all of the text on my website in capitals, to add to
the refined look of the website, not conforming to normal sentence standards, in
keeping with the edgy cliché I am trying to take full advantage of.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
I will ensure
my products are digitally convergent through adding the social media links on
my website, allowing people to click and explore the different social media
platforms for my artist, allowing them to interact if they so wish. I will then
also mirror the fonts in the website, with title pages flashing up at the start
of my video, remaining to be the same colour scheme and font format.
Completed Music Video Task
Track: Layers by Martin $ky
Completed Online Task
Working 'Home' page and 'Music' page
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