Keazor and Wubenna stated that a music video will follow specific conventions, which include:
- A high frequency of cuts.
- Visual effects.
- Graphic elements.
- Synchronization of editing to the beat.
However, Keazor and Wubenna also identify that the internet has changed music video as a form due to a number of factors, which are:
- Music videos are now made with much smaller budgets, which is mainly due to developments in modern technology at the stages of production and post production)
- Music television channels have completely lost their monopoly over music video, to the internet. In the contemporary world consumers of music videos are able to choose what they watch via online media such as YouTube and Vevo.
- Keazor and Wubenna also argue that the internet has become a 'visual jukebox' where the consumers of the media are now choosing the content that they consume.
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